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I know what you're thinking.
Wait, doesn't Mike do Facebook ads for businesses?
Yes, I do.
And I still do - because they work well... but not for everything.
Turns out, it's tough to get someone, who has never heard of your business, to buy your product or service directly through a Facebook ad.
I've tried it for a couple of my clients and the results have been miserable.
So we're not doing that anymore.
But before you declare Facebook ads dead… keep reading.
Here's the better play: if you sell a product or service, don't try to sell it directly to a cold Facebook audience.
Instead, use Facebook ads to get them into a sales funnel.
The targeting features on Facebook’s ad platform are still second to none (as of 4/28/19).
Use FB ads to grow your email list, hit them with an automated email sequence to warm them up, build and strengthen a relationship with them, then offer your product or service. And don’t hesitate to offer your product/service in your first email.
Back to Facebook...
Facebook ads work well when it comes to capturing leads, driving targeted traffic to your website, getting exposure to your target audience, and building an email list.
I want to highlight the last one - building an email list.
This is important: The money is in the list.
You've heard that before, right?
You have free access to people who said, “yea, I actually want to hear what you have to say and offer.”
THAT IS HUGE.
If you use the power of your email list, correctly - you will generate more sales, turn clients into loyalists and brand ambassadors, and build relationships that strengthen over time. People will make a connection with you and your business.
All you need is 1,000 true fans.
If you haven’t read that book, you should.
It’ll only take about an hour.
It’s only 46 pages and it costs $3.
Here’s the link if you want to check it out: 1,000 True Fans
About the whole email marketing thing..
You can’t just offer a coupon or discount.
People are flooded with mundane and predictable offers in their inbox every day.
There’s some kind of “sale” every day.
That’s why most people just hit the DELETE button.
So make sure to make your emails stick out.
Craft a catchy subject line that creates curiosity - but make sure it’s not clickbait. Address whatever your subject line indicates, so people don’t feel like you ripped them off.
You’ll notice my emails are plain and simple. That’s on purpose. I want my emails to feel personal. I’m writing to you. I’m not blasting an advertisement to thousands of people with fancy HTML graphics all over the place.
This is not an advertisement.
It’s a story-driven email with valuable information you can implement right now in your business... with a soft sell at the end.
Give it a shot.
Sometimes I use bold lettering. That’s because some people don’t read every single word in every single email. They skim the text and move on. I want to make sure they see the important parts - hence the bold lettering.
Tell a story.
Human beings love stories. They have since the beginning of mankind.
I’m telling a story right now, and you’re still reading, right?
People connect with stories.
Provide value and make people feel something.
People buy products & services based on emotion.
More importantly, people buy from people.. Not businesses or brands.
I know you’ve heard that one before.. but it’s a good reminder for me every time I hear it.
On a personal note; my business is shifting slightly.
I used to be a Facebook ads guy - and I still am.
But email marketing is a better way for me to help businesses grow.. and to help people.. and that’s what I like to do.
I also like to write compelling copy. I could write all day long.
There’s a craft, strategy, and structure to writing words that make people feel something and take action. I’ve invested a lot of time and money into online courses taught by big names in the email copywriting industry (yes, such an industry exists).
So while FB ads used to be the focus of my business, they are now just a very important complement to it.
Facebook ads can grow an email list as fast as the weeds in my front yard.
But that’s only the first step of turning a cold audience into a hot & bothered new client who can’t get enough of you.
The money is in the list.
It may sound corny (I am).. but I’m no longer calling myself a Facebook ads guy.
I’m a Sales Generating Storyteller.
It’s ok.. you can laugh. :)
With all this said, I hope you have some takeaways.
**Use the power of your email list**
If you understand the importance of email marketing, but simply don’t have time to do the research, interviews, and storytelling… I can help.
I’m doing it for two awesome businesses right now.. and both business owners have told me their clients have mentioned how much they enjoy reading their emails.
The clients mentioned the stories in the emails, to the business owner, which created a stronger relationship between business owner and client… perfect.
If you want to talk about how we can generate more sales and strengthen relationships in your business, let’s hop on a call.
Here’s the link to book a call
Thanks for reading.
It means a lot to me.
P.S. Do you like my redesigned website? Melanie Amorim from NAx2 Creative did it. I tried doing it myself and it looked terrible. I'm not a web designer, but Melanie is. She’s awesome if you ever need a fresh look to your website.
Here's more content that can help you...
This $16 investment made me thousands (and can make you even more)
The best marketing strategies in 2019
Why you need an email list (and the fastest way to grow your existing one)
How my baby can help grow your business
How my awkward ride to work can help you
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