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I get it.
The headline's ridiculous, right?
But hear me out.
I can tell you this for a fact. My baby boy, Brady, has absolutely, 100% helped me grow my business. And he can help grow yours, too.
Because he's an infant and he doesn't sleep through the night yet.
Here's my boy...
As brand new parents, my wife and I are already sleeping on pins and needles - making sure our little man is OK.
Is he breathing? Is he choking on formula (yes, we're formula parents. We tried the breast milk thing and our kid was starving)? What was that sound? Should we go check on him?
But after seven weeks, we moved Brady out of the bassinet in our room. He's now in his room - in his crib (which probably feels like a king size bed), down the hall.
We leave his door open and we leave ours open, too. We can still hear just about everything.
Just as we start to close our eyes each night, we hear the little man start whimpering. We freeze in bed and quietly hope the sweet baby struggle sounds will suddenly stop.
Sometimes they do. Sometimes they don't. Sometimes they only grow louder, into a full-fledged cry. And the only thing that'll stop that cry is when mommy or daddy race to the rescue.
Within a couple minutes, the wailing that bounces off the walls, as Brady waits for us to make his next meal, is suddenly replaced with the sound of him sucking on a freshly-made bottle.
His soft baby lips surround the rubber nipple. With each swift sip, a small amount of formula balances on the side of his mouth, almost waiting for permission to run down the side of his face like a stream. But nine times out of ten - it doesn't. And I'm impressed by that.
As Brady enjoys his midnight snack, his big blue eyes stare right into yours, as if to say 'thank you for feeding me'.
Then suddenly, eye contact is lost.
My son starts desperately searching for the one other thing that'll keep him calm in the middle of the night. He scans the room like a sniper, until he finds what he's looking for.
He's got it.
Locked in with laser focus.
His eyes make contact with the majestic structure tightly fastened to the highest point in his room - the ceiling fan.
He stares deeply into the light fixture and delivers a deep, genuine smile.
To him, it's success. To me, it's a freaking mystery.
Why the hell are babies obsessed with ceiling fans and lights?
After I finally win the war of regaining his attention, and he downs a few ounces, it's time to burp.
I sit him up straight on my left knee, then lightly tap his back. The burp rag strategically placed, ready to catch any surprise that might surface from his tiny stomach.
He tries to keep his head held high, but his baby neck muscles aren't quite there yet.
Then he lets out a big, juicy burp.
Success for him, but a moment of uncertainty for me.
The smell of regurgitated baby formula is enough to make you queasy at 3:17 a.m.
But I'm able to keep it down.
Act like you've been there before, Mike.
OK, back to the story.
After he gets some good burps out, I keep him upright until I feel confident he can lay down and be OK. Then I put him back in his crib, sit in the rocking chair next to the crib... and wait.
I wait for him to stop squirming, and slowly drift back to sleep - sleep only a baby can get. And it's in those moments - the moments when I WAIT, that my son actually helps me grow my business.
Those are the moments when I think and take action.
I think of ways to grow my business. I think of ways to improve my clients' results. I think of ways to help people and build relationships.
That's why I'm writing this blog post.
Then, I take action.
I scroll through Facebook and search business databases. I make a list of business owners I'd like to help. I don't reach out to them immediately - because it's the middle of the night. But I write everything down so I don't forget it.
Sidenote: If you find yourself in bed at night and your head is filled with a list of things to do the next day, you should simply write them down. Grab a pen and paper, or grab your cell phone. Write down every single thing on your mind. It'll help clear your head because you won't have to worry about remembering everything you have to do. It'll be there on a nice list when you wake up - hopefully from sleep comparable to Brady's.
Back to the story.
Before I know it, an hour or two has passed. I'm still sitting in the rocking chair, thinking.
Brady is in a deep sleep. Sometimes my wife comes in his room, slightly frustrated, and reminds me to go back to bed.
She just wants me to sleep. I love her for that. But what can I say, I'm an entrepreneur just like you - trying to grow my business and help solve other people's problems.
I eventually get out of the chair, tip-toe out of the room, walk gently down the hall, and hop back into bed. And then I fall back asleep with a clear head (because I wrote down everything I need to do when I wake up).
Fast forward a few hours.
It's now 8 a.m. and all three of us are up for good.
Then it's time to work (in between feedings and diaper changes).
I take action on the items I thought of while most people slept. I reach out to the business owners I think I can help. I write blog posts like this one, to inspire, educate, and entertain.
My goal is to help you grow your business - by reading my blog posts, by producing and managing Facebook ads, by crushing copywriting, and providing the all-important email marketing services.
As of this writing, Facebook ads and email marketing is a powerful combination, when it comes to growing business. That might change in the future. But right now, these two tools are a "must" for every business owner.
Email marketing is by far the most effective way to boost sales by creating relationships with your customers. Email marketing can drive sales, if it's done the right way.
Don't annoy people.
Just help, educate, and entertain.
Facebook ads can help you grow your email list - quickly. Facebook ads can do a lot more, including boost sales - but only if they're done the right way, too.
No "boosting" posts, please. It doesn't work.
Now to the part of the story you've been waiting for: How My Baby Can Help Grow Your Business.
A lot of business owners tell me they've tried using Facebook ads to promote their products and services - but many of them admit they don't know if they're doing it right - and therefore, aren't getting the results they'd like.
Brady to the rescue.
During one of the sleepless nights, I came up with a list of "7 Best Practices for Facebook Ads" - if you do these seven things, you'll enjoy better performing Facebook ads. Plain and simple.
So, in a way, Brady is the co-creator of this list - because he was awake at 2:39 a.m. one night, and so was I.
We did it together.
So here it is - for free.
Nothing to lose.
I use these seven best practices every single time - to get my clients good results.
I want to help, educate, and entertain.
I hope I proved my baby boy helps me grow my business and he can help you grow yours, too.
Make those seven best practices work for you, because they do make a difference.
Do me a favor and leave a comment (or question) if you liked this post. If not, that's cool too.
I gotta run now because Brady just woke up again - and he probably has poop in his diaper.
I want your business to grow faster than Brady is.
I hope you took away one thing by reading this.
Thank you for your time. I know how valuable it is.
All I have to do is stare at Brady to realize that.
Here's some more content that can help you...
Don't do this with a FB ad... it won't work
This $16 Investment Made Me Thousands (and it can make you even more)
How My Awkward Ride to Work Can Help You
The Best Marketing Strategies in 2019
Why You Need an Email List (& the fastest way to grow your existing one)
Three Reasons Why Your Business Needs Facebook Ads
For more stories like this, be sure to follow me on Facebook, LinkedIn & Pinterest - I'd really appreciate it!
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